Gallo Family Vineyards Project Scope: Brand Redesign

Lead the creative team to evolve the original off-brand, trapezoidal and two-piece GFV label. The result was a uniquely different looking label which was more premium, credible and rooted in rich Gallo family history through multiple layers of heritage-driven elements. Additionally, this design was hugely successful in clearly differentiating between the numerous SKU’s through varietal specific label colors and matching colored capsules.